Written by Oscar Holland, CNN

Dior has named BTS star Jimin as a worldwide model ambassador, a transfer that additional indicators South Korea’s rising significance to the world’s largest luxurious style homes.

Saying the partnership by way of social media Monday, Dior stated its appointment “solidifies” the singer’s friendship with the French label, and “continues a bond” with inventive director of menswear Kim Jones, who has beforehand created stage outfits for the Okay-pop band.

The publish was accompanied by pictures exhibiting the 27-year-old star in a sequence of appears from the model’s Summer season 2023 assortment. Jimin, whose full title is Park Ji-min, “exemplifies the timeless spirit and singularity of Dior,” the announcement added.

Dior accompanied the announcement with a series of images of the star.

Dior accompanied the announcement with a sequence of pictures of the star. Credit score: From Dior/instagram

The information comes as Dior expands its presence in South Korea, which spends a median of $325 per individual a 12 months on private luxurious items — the best determine on this planet, based on Reuters, citing analysts at Morgan Stanley.
Final 12 months, the style home hosted a present within the nation for the very first time, presenting its Fall 2022 assortment to a star-studded viewers within the capital Seoul. One other of Dior’s superstar ambassadors, Blackpink singer Jisoo, was in attendance, the place she was joined by stars together with determine skater Kim Yuna and Korean American rapper Jay Park.

In an announcement previous to the Might occasion, chairman and CEO of Christian Dior Couture, Pietro Beccari, stated that the label is “forging new highly effective ties” with the nation.

Jimin appears in a colorful look from Dior's Summer 2023 collection.

Jimin seems in a colourful look from Dior’s Summer season 2023 assortment. Credit score: From Dior/Instagram

Chanel, Prada, Gucci, Givenchy, Loewe and Alexander McQueen have all penned offers with Okay-pop singers, actors or each in recent times. Jimin and Jisoo are a part of Dior’s rising roster of Korean ambassadors that additionally consists of Sehun, of the pop group EXO, and actor and mannequin Nam Joo-Hyuk, who is among the faces of Dior Magnificence Korea.

Dior — whose father or mother firm, LVMH, final week introduced that billionaire proprietor Bernard Arnault’s daughter Delphine will take over because the label’s chair and CEO — at present lists greater than two dozen boutiques throughout South Korea, together with seven in Seoul’s upmarket Gangnam district. Its flagship retailer opened within the capital in 2015.
The label’s subsequent menswear present takes place this Friday throughout Paris Trend Week.
BTS, the primary Okay-pop group to be nominated for a Grammy Award, has turn out to be a worldwide sensation since debuting in 2013. The band beforehand introduced a partnership with the LVMH-owned Louis Vuitton, although is now on hiatus as a few of its seven members pursue solo tasks. The oldest member, Jin, joined South Korea’s obligatory navy service in December, with the band not anticipated to reconvene till 2025.

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