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Fb-parent Meta is exploring constructing a brand new, standalone platform for sharing textual content updates, the corporate confirmed to CNN on Friday, in what might mark essentially the most high-profile new contender to tackle Twitter because it falters underneath Elon Musk.

“We imagine there’s a possibility for a separate house the place creators and public figures can share well timed updates about their pursuits,” a Meta spokesperson stated in a press release to CNN, which basically described Twitter’s mission assertion with out naming the platform.

The platform, plans for which have been earlier reported by Platformer and MoneyControl, could be decentralized, which means customers might ostensibly create completely different servers or communities, every with their very own guidelines somewhat than one central platform managed by Meta. The idea is much like Reddit or Discord, however a departure from how Meta’s different platforms operate.

If Meta’s new platform have been decentralized, it might enable third events to construct apps and options into the platform, doubtlessly giving customers experiences past what Meta itself may construct.

The trouble, codenamed P92, is in its early levels and is being led by Instagram head Adam Mosseri, based on Platformer.

Meta declined to remark past its assertion, together with in response to questions concerning the new platform’s potential options or a timeline for launch.

Various upstart platforms have in current months tried to capitalize as Twitter struggles with frequent outages, the return of controversial customers and a drop-off in advertisers. Lots of them had an early soar in customers following Musk’s takeover at Twitter, however have since struggled to realize widespread adoption.

Mastodon, a decentralized social community that was launched in 2016, grew its consumer base from 300,000 customers to greater than 2.5 million within the weeks after Musk accomplished his acquisition of Twitter in late October. However its development has slowed in current months, partially as customers battle with the considerably much less simple and user-friendly nature of a decentralized platform.

A brand new service from Meta, nonetheless, may gain advantage from the present, giant consumer base of the corporate’s different platforms, together with the 2 billion individuals who use Fb every day.

Plans for a brand new platform come as Meta can be shifting the technique for its older platforms, emphasizing video and beneficial content material in an effort to raised compete with TikTok. Earlier this week, Fb head Tom Alison instructed CNN that the app is testing reincorporating messaging in order that customers don’t should go to a separate app to share content material they discover on Fb.

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