Late final 12 months, Dan Sinker discovered himself in a “Groundhog Day” state of affairs. When he would test his notifications tab on Twitter, Sinker, who has tens of 1000’s of followers, typically noticed the platform advocate the identical weeks-old tweet from one other consumer. As Sinker described the state of affairs in a single tweet in early December, “we’re again to November 7 in my mentions once more.”

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